Tara Talk Radio

Winning Hearts and Minds: Getting everyone in your organization on board with your marketing

Every interaction is marketing and marketing is everybody's job. In this episode learn why and how you need to get everyone in your organization on board and giving the same message to prospects and customers. Download the podcast here.

Internet Marketing for the Uninitiated, the Technophobe, or simply Confused

Marketing using the internet can be confusing and overwhelming. In this episode, Duct Tape Marketing coach Tara Robinson explains the essentials and common mistakes of using websites, blogs, and e-newsletters as marketing tactics. Download the podcast here.

This topic turned out to be a very fertile area of discussion. I'll be adding another date soon to cover the newest innovations as well as social media. Thanks for listening!

Marketing materials for know, like, trust, and buy

Every organization, no matter how large or small, needs a marketing kit. A marketing kit is made up of materials that present a case for your organization. Inexpensive and versatile, your marketing kit allows prospects to know, like, and trust you as they move toward the purchase decision. Download the podcast here.

Connecting the Dots: Create multiple price points and make marketing easy

One of the most overlooked aspects of marketing is the creation of products and services that assist your prospective customers to come to know, like, and trust you along the way to hiring or buying your premium products or services. Download the podcast here.

Stop competing on price and get paid what you're worth!

Are you tired of getting poor-mouthed or nickled and dimed by clients and customers who don't value your services or products? Ready to stop competing on price? In this episode, you can learn how to use Duct Tape Marketing to attract clients who pay premium prices for premium products. Download  the podcast.

Duct Tape Marketing: All the Basics You Need to Know

In this episode, Duct Tape Marketing Coach, Tara Robinson covers the basics of Duct Tape Marketing. Download the podcast here.

Who is Your Ideal Client?

In this podcast, learn how to recognize and attract the people you most want to serve. Download the podcast here.

Discover Your Core Marketing Message

Your core marketing message is essential for communicating to your prospects who you are and what you do. In this episode, learn the key elements of this vital part of your marketing strategy. Download the podcast here.

Marketing Study Group: What's Your Image?

Duct Tape Marketing coach, Tara Robinson, looks at how your marketing image is shaped by the colors, photos, and words you use in your marketing materials. Download the podcast here.

Zugunruhe Talks to Brian Cowie

Ever run into someone and think, "Wow, that's someone I'd like to be friends with." Well, that's what it was like when I met Brian Cowie. Brian is CEO and founder of the ThePaperMillStore.com. As you'll hear in this podcast, we met by "accident." But Brian's commitment to the environment, to serving his employees and his customers, and his good nature are not accidental. Brian graciously spend over two hours with me in conversation, about 45 minutes of which you can hear here. Download the podcast here.

An important postscript to this interview: in the recording, Brian stated that his company reduced its carbon output by 7,000 tons. The correct figure was 15,000 pounds of carbon. Brian is deeply committed authenticity and honesty and it was very important to him that I made sure that the corrected value was published here. I gotta tell you, men like Brian Cowie are rare. Go buy some paper from him!!!

A few notes about topics mentioned in this podcast:

• To learn more about Brian's commitment to sustainability, check out this piece he wrote for Environmental News Network.
• Finch Paper has a strong to commitment to the environment, too.
• To read all about the Nature Conservancy's purchase of the Adirondack Woodlands, click here.
• The Forest Stewardship Council certifies papers and forests.
• Green-e is the company that audits Brian's company's energy practices.