Duct-Tape U Virtual Study Group 12/13/07

For this session of the Duct-Tape U Virtual Study Group, the topic was “Copy-cat Marketing: Why differentiate?” Early in the book, Duct Tape Marketing, John refers to the phenomenon of copy-cat marketing. But what does that mean and what does it look like? We used an internet-based exercise to look at how businesses market themselves. What we found is that there are remarkable similarities in how some businesses present themselves. What that means is the consumer has no way to tell businesses apart and leaves them to make a decision based on convenience or price alone. If businesses want to get noticed, they’ll have give up being chameleons and differentiate! Download podcast recording here.

Join us live next Thursday, Dec 20 at 1 pm Eastern, when we’ll discuss creating your 2008 Sales and Marketing Plan. To enroll, provide your email address where indicated below.